As a business owner, you know marketing strategies will be the key to your success. Without strong marketing strategies that are clever and up-to-date, reaching new customers and growing your business can be challenging. In this article, we’ll discuss various marketing strategies that have proven successful for many business owners.
Marketing is one of the most important aspects of any business. Thoughtfully executed marketing strategies can help solopreneurs and growing businesses reach new heights and succeed if done correctly. But if not marketed the right way, businesses can quickly find themselves struggling to stay afloat. The question is, what separates the businesses that succeed? What’s different about their marketing strategies?
There’s no one-size-fits-all answer to this question, as the best marketing strategy for your business will greatly depend on the type of business you’ve started. It’ll depend on several factors, including your industry, target market, goals, and budget. However, there are some general marketing principles that all businesses can benefit from understanding.
Whether you need marketing strategies for small businesses or growing businesses, we have you covered. Below are 5 marketing strategies that work:
1. Implement Marketing Strategies on the Right Social Media Platforms
One of the most important marketing strategies in this day and age is posting valuable, relevant and engaging content on the right social media platforms to reach your target audience.
Social media is the bread and butter of digital marketing. It’s an essential tool for promoting your business, but only if you’re using the right platform. Not all social media platforms are created equal. Some are more popular than others, some are more popular among specific demographics, and some are better suited to certain types of businesses.
For example, if you’re in the headhunting business and you provide recruitment services to companies, the best place to market yourself will be LinkedIn because that’s where most businesses go to find quality talent.
On the other hand, if you’re a fashion designer or a jewelry designer, your target audience will likely be on Instagram. That’s where they’ll be most likely to see and appreciate your designs.
Once you’ve zeroed in on the right social media platform, it’s time to start creating content. But what kind of content should you be posting? The answer to that question depends on your business goals. If you’re trying to increase brand awareness, post engaging and visually-appealing content that will capture people’s attention. If you’re looking to drive traffic to your website, post links to your latest blog posts or product pages.
As we’ll discuss in this article, working with social media influencers is a great idea, but make sure you vet them carefully. Typically, relevant influencers such as the latest runner-up of the latest season of The Bachelor are the most trustworthy kinds of influencers to work with, because their audience is legitimately thriving at the moment.
Take social media seriously, and capitalize on how much it can truly help you grow your business. Social media strategies are marketing strategies for small businesses that can require patience, because it takes time to grow an organic following – but it’s generally worth your time.
2. Get Educated on SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of optimizing your website to rank higher on search engines such as Google. SEO can take you a long way, because a higher Google ranking can help your business get more customers. The better your SEO, the more likely people are to find your website when they’re searching for keywords related to your business.
There are a number of digital marketing strategies you can execute to improve your SEO. First, make sure your website is mobile-friendly. More and more people are using their smartphones to browse the internet, so it’s important that your website is optimized for mobile devices. Second, create quality content, written with the intent of incorporating the right highly-searched keywords, which you can dig out using tools like Google AdWords Keyword Planner, SpyFu and SEMrush.
Finally, hire an expert SEO consultant to help you out. Don’t cheap out on someone who isn’t qualified. Many people claim to be SEO experts, and are not.
3. Update Your Website With the Latest Promotions
One of the most important things any business owner needs to do is build a user-friendly and informative website. In today’s digital age, potential customers will almost always look online for information about a business before they make a purchase. If your website is outdated or difficult to navigate, you’re likely losing customers before they even have a chance to learn more about what you have to offer. A poor website or an outdated one will have you losing credibility and losing trust with potential customers.
Make sure that your website is regularly updated with the latest promotions and product offerings. For example, if you’re running a limited-time discount on a particular product, have it displayed on a pop-up banner on your website. Use these small business flyer templates to craft your own banners. We recommend using an online graphic design tool like PosterMyWall, which contains hundreds of templates to choose from.
You should also make sure that your contact information is prominently displayed and easy to find on your website. If you have an online store, ensure that the checkout process is quick, user-friendly, and seamless. By making it easy for potential customers to learn about and purchase your products or services, you’ll be more likely to convert them into paying customers.
User experience on your website is extremely important, so hire qualified UX (user experience) staff to help improve your website and make it more user-friendly.
4. Remember that Email Marketing Never Gets Old
Another one of the most effective marketing strategies is email marketing. This involves sending promotional emails to potential and existing customers. Email marketing can be a great way to stay in touch with your customers and let them know about new products, special offers, or upcoming events. However, there are a few rules you need to keep in mind.
First of all, keep your subject lines short, catchy, and to the point. How many times have you shoved aside a sales email without even opening it? It happens all the time. Your subject title is your only shot to make a good first impression, so make it count.
Moreover, don’t bombard your customers with too many emails. Try to limit the amount of emails you send to your subscribers as much as you can. Once or twice a month should be sufficient. Any more than that and you run the risk of annoying your customers and having them unsubscribe from your email list.
Furthermore, personalize your emails by segmenting your audience. Avoid sending the same email to everyone on your list. Instead, stratify different types of audiences and tailor your emails to each type so that they’re relevant to their interests. Niche audience targeting works best, as you don’t want to cast too wide a net.
If you haven’t run an email marketing campaign before, consider using PosterMyWall’s email marketing tool. All you need to do is craft your email, upload your email list, and let the platform work its magic.
5. Pair Up and Collaborate with Other Businesses
Consider teaming up with other businesses in your industry to promote each other’s products or services. This is a great way to reach a larger audience and build relationships with other businesses in your field.
Marketing strategies often involve collaborations where complementary businesses promote each other and expose each other to their customer base, especially if the businesses go together. An example of this would be a kid’s party decorations company and a kid’s party planning company.
There are a few different ways you can go about collaborating with another business. If you want to collaborate digitally, there are many options aside from social media collaborations.
One option is to create a joint webinar or e-book together. (Check out this guide on how to get a book published for the first time.) This will give you both a chance to promote your businesses to each other’s audiences and get your names out there. Another option is to offer each other’s products or services as part of a bundle deal. This is a great way to increase sales and appeal to customers who are looking for value.
If you’re not sure where to start, reach out to businesses you admire that are complementary to yours, and see if they’re interested in collaborating. You can even pay a YouTube influencer to promote your business in one of their videos. However, pick one who you know is enthusiastic about your product(s). Otherwise, it’ll come across as inauthentic, and that’s the last thing you want.
6. Get Involved in the Local Community
Consumers prefer doing business with companies that assume social responsibility and take active measures to help the local community. If you want to make your business more attractive to potential customers, get involved in community outreach programs. For example, you can sponsor a local sports team, donate products or services to charity auctions, or volunteer at community events.
Sometimes, putting a face to your business is all it takes for a customer to remember you and want to buy from you.
We recommend hosting a charity drive in collaboration with a charity organization, where consumers can participate in a raffle fundraiser and win a prize if luck is on their side. But how do you even get as many people as possible to attend your event? Create dynamic raffle flyers and post them on your social media channels and Facebook groups.
Marketing Strategies to Grow Your Business: Final Thoughts
There are a number of different marketing strategies you can use to promote your business and take it to new heights. The most important thing is to find the right mix of different marketing strategies that work for you and align with your business goals. And don’t be afraid to get creative!
The sky’s the limit when it comes to marketing, so think outside the box and come up with unique ways to get your business noticed.
Try fun reels on Instagram set to feel-good music with lots of creative concepts. Experiment with different Instagram influencers. With a little effort, creativity, thoughtfulness and ambition, you’ll be well on your way to taking your business to new heights.
This post is sponsored by PosterMyWall